With a well-balanced jury made up of professionals from the industry but also clients from prestigious companies – from Virgin Atlantic to Channel 4 — Adidas to Decathlon and Whitbread — Even the head of brand for The London Fire Brigade, Transform Awards manages to stand out among the swathe of award schemes available.

After winning 4 accolades last year in Transform Awards North America, inner*pride is once again honored to receive 3 more distinctions in the European edition of the awards from 2023.

Silver – BlueAir | Best visual identity by sector: transport and logistics
Silver – Caretta | Best naming strategy – system
Highly Commended – Mons Medius | Best localization of an international brand

We thank our clients who pushed us creatively and to our amazing team who always finds new and creative ways to deliver business proof solution to real-world problems.

Keep an eye out for the case studies soon to come.

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Gateway Foundation is the leader in evidence-based treatment for addiction disorders in the United States. They have partnered with us to develop a digital-first brand that communicates the full breadth and experience of its parent company while establishing a new perspective on recovery.

Early sketches and logo tests for Gateway Connect began as an exploration of ‘leading connectivity’. We took their identity symbol, the circle, and tried to incorporate within it the idea of digitization and connectivity. After long trial and error tests and hours of sketches, research and brainstorming, we came up with the final winning idea: to portray the circle as the gesture of swiping – a hand movement that has become a staple in digital interaction.

The chromatic studies focused on interaction, sparking interest, feelings incorporated in aesthetics, and how we could bring delight and impact to small actions. This led to another winning decision: the chromatic expression of the brand. We dared to go against the status quo of the industry and chose purple as the main color, creating a vibrant brand that is ready to connect with a younger generation.

The Gateway Connect visual identity builds a system in which human and digital easily come together to help overcoming addiction and staying on track.

“From rapid sprint sessions to long, deep conversations about the design, experience, we discover what the brand and system should become. It’s lots of little moments of intuition and insight that build towards something much bigger.”

“The bright chromatic focused on intent, interaction and narrative.”

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For its first presence in this competition, innerpride has won decisively with both its two submitted projects – 2 silvers and 2 highly commended. Our total of 4 prizes make us Romania’s only branding consultancy to take home as many titles at once at a global level.

Gateway Connect and StarStorage were the stars of Tuesday night’s show. Thank you to our clients, to our exceptional team and the judges.

Check out our case study and behind the scenes for Gateway Connect below.

Keep an eye out for the Starlogy case study soon to come.

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Set in an environment of tournaments with remarkable visual identities, organizers appointed inner*pride to create a brand not just for a sporting event but for a larger festival experience that aims to encompass Iași each year.

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We opted for the named CHAPTERS, a multidimensional metaphor for an unique endeavor meant to inspire and celebrate women’s success.

We developed a vibrant new identity and a versatile visual language implemented over a multitude of on-line and offline experiences.

Today CHAPTERS launches in an event that brings together professionals and entrepreneurs to share their success stories and help young women entrepreneurs begin their new chapter of success.

More about this project in our upcoming case-study.

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inner*pride was commissioned to develop a brand identity and a digital visual language capable of communicating the technical innovation as well as the social interaction paradigm it means.

We’ve placed an emphasis on two important visual elements: color and type. The new color scheme is bold and memorable but the type is the true hero here.

We’ve chosen New Atten Round, a new and fresh typeface developed by our long time friend and design hero Miles Newly. For making the type the true hero of the identity, Miles has been kind enough to make a few custom fine tunes in order to have a visual coherence between the communication typeface and the lettering of the wordmark.

More about this project in our upcoming study-case.

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STATUS is a telemedicine tool that brings appointment management, medical files storage and remote consultations in one easy to manage place. No more paper, or lost files, everything is easy to find and patients and doctors alike can interact in a seamless manner.

Rallying in the fight against the new coronavirus STAR STORAGE has decided to offer STATUS for free to doctors and patients alike. innerpride was honored to be able to help promote this initiative by developing a comprehensive system of promotional banners.

We see once again how design can be a powerful tool by promoting social initiative that can help people and ultimately save lives.

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The new name – Iulius Town talks about the pride of a community and also about the concept of the entire initiative: to create „a city within a city”. Iulius Town brings leisure, business and shopping in one location meant to infuse a new breath of fresh air and shape the community for the better.

innerpride was appointed to supervise the complex process that included at – its core – a redefinition of the brand portfolio architecture for the entire group.

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