Gateway Foundation is the leader in evidence-based treatment for addiction disorders in the United States. Identifying opportunity in a rapidly changing industry context, they developed a revolutionary new method of outpatient treatment via a tele-health app called gateway connect.

inner*pride partnered with Gateway Foundation to develop a digital-first brand that communicates the full breadth and experience of its parent company while establishing a new perspective on recovery.

To visually empower and bring to life the new brand, we created a unique logo that leverages simplicity. The logo symbolizes connectivity and the natural gesture of swiping that has become a staple in digital interaction.

To give the brand a voice of its own, capable of standing out, we have also developed a new adaptive visual system that was built to flex across a vast, ever-changing world of content, formats, and platforms. But the true hero here is the chromatic expression of the brand. We dared to go against the status quo of the industry and chose purple as the main color creating a vibrant brand that is ready to connect with a younger generation.

The Gateway Connect visual identity builds a system in which human and digital easily come together to help overcoming addiction and staying on track.

From brief to completion, the partnership of gateway foundation and inner*pride proved that brands that are built the right way can do more than just adapt to change, they can lead it.