Insights/ News
Driving social change and raising women’s awareness through strategic branding for one of Romania’s most ambitious initiative April 28, 2022 / by Ioana Stoleru

Driving social change and raising women’s awareness through strategic branding for one of Romania’s most ambitious initiative

In inner*pride we support women every single day of the year. So we were more than happy when Cristina Bâtlan asked us to give a voice to her latest initiative born out of her passion and committed to advancing the development of talented women in Romania.

We opted for the named CHAPTERS, a multidimensional metaphor for an unique endeavor meant to inspire and celebrate women’s success.

We developed a vibrant new identity and a versatile visual language implemented over a multitude of on-line and offline experiences.

Today CHAPTERS launches in an event that brings together professionals and entrepreneurs to share their success stories and help young women entrepreneurs begin their new chapter of success.

More about this project in our upcoming case-study.

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