Growing to become Romania’s largest tennis tournament, CONCORD IAȘI OPEN placed Iasi on the international map of professional tennis. Furthermore, this year inaugurates the WTA 125 tournament BCR IAȘI OPEN following a growing interest in women tennis in Romania.
Set in an environment of tournaments with remarkable visual identities, organizers appointed inner*pride to create a brand not just for a sporting event but for a larger festival experience that aims to encompass Iași each year.