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Openville is now Iulius Town May 16, 2019

Rebranding western Romania’s leading mixed-use development.

Openville is now Iulius Town

The largest mixed-use development in western Romania, a legendary project valued at over 225 mil euro, changes its name and visual identity to better embody Timisoara’s citizens’ attachment to the Iulius brand.

The new name – Iulius Town talks about the pride of a community and also about the concept of the entire initiative: to create „a city within a city”. Iulius Town brings leisure, business and shopping in one location meant to infuse a new breath of fresh air and shape the community for the better.

innerpride was appointed to supervise the complex process that included at – its core – a redefinition of the brand portfolio architecture for the entire group.


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