The largest mixed-use development in western Romania, a legendary project valued at over 225 mil euro, changes its name and visual identity to better embody Timisoara’s citizens’ attachment to the Iulius brand.
The new name – Iulius Town talks about the pride of a community and also about the concept of the entire initiative: to create „a city within a city”. Iulius Town brings leisure, business and shopping in one location meant to infuse a new breath of fresh air and shape the community for the better.
innerpride was appointed to supervise the complex process that included at – its core – a redefinition of the brand portfolio architecture for the entire group.