Work / Skyterra
Rebranding one of America’s most innovative weight loss retreats.
Skyterra is an innovative all-inclusive wellness retreat from North-Carolina USA, with focus on weight loss and healthy living through nutrition and exercise. Skyterra programs are designed to be sustainable. It’s not just a retreat, it’s a life changing experience.
Fresh, healthy, dynamic, green, nature - these were the concepts we wanted to translate into a new and coherent visual language but most of all, into a logo design that would send the right message and would be proudly worn on t-shirts, pants, water bottles and many other branded elements.
Encompassing all the right messages into one simple and easy to remember symbol was a challenge that stretched us in terms of creativity.
The human body is the center of every program at Skyterra. We wanted to illustrate this centrality by starting with a stylized human silhouette and adding rays like elements to symbolize energy, movement and overall vitality. The logotype uses lowercase letters to send a message of openness and approachability.
Starting from the logo we also developed a comprehensive icon library to further expand the brand language and to add flexibility for further growth.
The colors we used are a reminder of the organic side of the skyterra health programs which focus on healthy, raw ingredients for a balanced diet.
The new identity and especially the new logo design was warmly embraced and soon was used on every skyterra item such as: t-shirts, sport outfits, hats, water bottles, bags etc.
Skyterra was re-energised and started to become the new standard in weight loss retreat programs.
"Finding that challenge and being able to deliver when expectations are high, this is what motivates us."
-Viorel Nedelcu, creative director & partner