About / Key people
Ovidiu Strugaru, delivery director & partnerExpertise: brand design, brand strategy, naming
Taking the concept and translating it over the many elements of a visual identity system can be daunting. Ovidiu does this with ease for over 8 years and counting. From packaging design to creative campaigns nothing is too small or too big for him. As an example we can mention the packaging he designed for DATAFLASH, a range of computer cleaning products manufactured by the world’s largest manufacturers of cleaning products KLEINMANN. This made the marketing manager of KLEINMANN, Mizkat Gunnar, to evaluate innerpride as, and we quote: “better than the German agencies we’ve worked before”. But that’s not all, he is also involved in the many naming projects innerpride has successfully undertake, creating memorable names such as AUTOGRAF, Romania’s first chain of luxury stationery shops or PETKULT, a rapidly growing brand of premium pet food and accessories. He is also responsible for tagline creation and brand positioning coming up with smart and provoking slogans such as the one for ADDICTION.com - the world’s leading authority on addiction related resources - “stop searching. start recovering”.