Insights/ News
Launching UMF: a new institutional identity of excellence September 18, 2016

New image for Romania’s oldest medical university.

Launching UMF: a new institutional identity of excellence

The University of Medicine and Pharmacy „Grigore T. Popa” Iași was founded in 1879 making it one of the oldest superior educational establishment in Romania.
The University bears the name of Grigore T. Popa, an internationally renowned scientist in neuro-endocrinology and the chairman of the Department of Functional Anatomy and Embryology. His research led to the discovery of the pituitary port system.

innerpride started the process with an in-depth interview with over 150 faculty members and students. An audit and strategy report established the guidelines on which the new institutional brand will be built.
The new brand identity connects tradition with modernity and is the most courageous approach in the Romanian educational landscape.
The new organizational identity was awarded first prize at the EDUMANAGER Gala 2016 in the category: “University Education”.

innerpride offers proven expertise in brand strategy, visual identity, print and interactive communication for start-ups, emerging or established businesses. We specialize in defining and reshaping brands for today’s changing marketplace. Discover how innerpride can help you transform your business and outrival the competition.

See how innerpride helped businesses evolve through strategic design.

Offices / Headquarters


Colonel Langa 17, Iași, Romania

+(40) 747 030 303

Offices / Client services


The Ministry 79-81 Borough Rd, London SE1 1DN, UK