Musette is famous for the high quality and luxury design of its shoes and purses and it reflects the perfectly balanced mix of tradition, research, artisanal craftsmanship and innovation. Musette is the new luxury, unconventional and authentic. The success achieved on the international market so far supports the ambition of the company to continue business expansion in several countries, to consolidate and grow brand awareness and thus becoming a strong global player!
The Process Starting as an e-shop redesign project, innerpride has pushed the client to think big. Branding has to be at the basis of every business endeavor. innerpride has seen this as an opportunity to redefine Musette and elevate it visually to proudly stand alongside international fashion icons.
With custom designed letters and a new brand architecture strategy, innerpride has helped Musette secure its leadership on the Romanian fashion scene.