Brand New is a division of UnderConsideration, chronicling and providing opinions on corporate and brand identity work. We cover redesigns and new designs of notable products, companies, services, and organizations across all industries and locations. With over 2 million visitors per month, both professional and business people Brand New showcase case studies of world leading agencies such as Interbrand, Pentagram, etc.
Iulius with over 20 years of experience in the field of retail and real estate, is the largest developer and operator of mixed-use projects and shopping malls in Romania. IULIUS revolutionized the real estate market by being a visionary company and implementing new concepts for the first time in Romania: the first shopping mall outside the Capital and the first mixed-use esemble. In the field of retail, the company has created and developed the IULIUS MALL network and the PALAS urban esemble, while the office component stands out through the UNITED BUSINESS CENTER network.
The choice to publish Iulius case study was due to the importance of the company and the fantastic result of the rebranding process.
“As the largest real estate developer in Romania, the old logo didn’t do it much justice, looking more like some kind of small research center inside a university. Overall, an improvement that makes the company look much more legit and professional.”
– Armin Vit, Brand New
The opportunity to be published alongside major international branding and rebranding projects honored us and showed once again the value and the potential of innerpride as a truly global branding agency.