Logo and Identity for Attrius | Innerpride
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Launching ATTRIUS: a new brand for a stronger leader July 25, 2017

Branding for the newest top player on Romania’s real estate market.

Launching ATTRIUS: a new brand for a stronger leader

Iulius, Romania’s largest real estate developer and Atterbury Europe, part of Atterbury Holdings, have created a common financial fund to manage the development of Openville Timisoara, Romania’s largest mixed real estate project and the Iulius Mall networks of malls.

This joint venture creates yet a strong player on the Romania’s real estate management market, with important growth perspectives.

After carefully studying the market and the company, innerpride derived the „iceberg” concept as a brand metaphor. The iceberg is massive and strong but one can only see a small portion of it. ATTRIUS is due to be an important player in real estate development and management in Romania yet many of its operations will not be “visible”. While everyone sees the building of a mall or a business center, very few understand the complexity that lies beyond this.

We didn’t design just the logo but also the tools necessary to support further growth. We created a dynamic system that offers the flexibility required for the different audiences of the company. The visual expression of the brand underlines ATTRIUS core essence giving it flexibility to evolve.

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