inner*pride has signed off on the organizational rebranding of Iași Airport — a project that gains new significance with the inauguration of the new T4 terminal, set to make it the second-largest airport in Romania.
It’s a partnership we’re honoured to be part of, one that took a strategic and artistic journey to shape a future-focused visual identity. But this project was never just about a new look. It’s meant to be a source of inspiration — for the airport’s own team, for the local community, and for the wider region the airport now connects to Europe.
A symbol built from a name
At the heart of the new identity is a symbol born from a literal transliteration of the word “IAȘI,” where the letters compose an upward, fluid movement — echoing the redefined passenger experience. It’s a timeless construction, versatile enough to carry a multitude of meanings across every application, physical and digital.
Inspired by the airport’s setting at the edge of a forest, the color palette breaks from category convention. A vivid green speaks to optimism, growth and renewal, balanced by a deep blue that brings refinement and elegance.
We inspire movement
That’s the idea driving every visual and verbal element of the brand — and the airport’s core purpose. The team set out to move past industry clichés, building the brand instead around the fluid, frictionless transit experience passengers deserve.
The identity system extends well beyond the logo — into a full signage and wayfinding program built with the same rigor as landmark systems like Schiphol or Charles de Gaulle. Clarity came first: a signage system only succeeds if it communicates instantly to everyone who needs it, which is far harder than it sounds. The result sets a new benchmark for airport signage design in Romania.
“The new Iași Airport terminal is, in many ways, a rebirth. We’re moving from a regional, local airport to the most important one in the region — one that will connect Iași to key destinations across Europe. We wanted this shift matched by an identity worthy of the investment: one that makes Iași Airport the most modern and representative air hub in the region.”
— Romeo Vatră, General Director, Iași Airport